Faced with the multi-channel onslaught of social media, today's executives are confronted with multiple challenges in the strategic guidance of their organizations.
First, they must address the communications gap between the heads of many large organizations and the people in the communications functions. The CEO knows corporate strategy, but not enough about what is happening in the world of digital communications. Conversely, experts in digital communications know the technical details, but may be ignorant of how technology fits into ...