Digital media continues to expand into areas ranging from customer engagement to sales efforts. Industry leaders joined Steve Barrett and Jason Shuffler in New York for this Kaplow PR-sponsored roundtable.
The participants
Tom Biro, VP, Allison & Partners
Fiona Dias, EVP, strategy & marketing, GSI Commerce
Bert DuMars, VP, e-business & interactive marketing, Newell Rubbermaid
Annemarie Frank, director, e-commerce, digital media, and strategic alliances, Avon's Mark
Chaim Haas, SVP, technology, emerging media & digital strategy, Kaplow PR
Greg James, managing ...