THE AGENCY BUSINESS
When Jennifer Quermann entered consumer PR 15 years ago, pitching new business involved plans for paper press kits, press conferences, and lots of phoning.
Even as late as 1998, as Web sites creeped into the mainstream, she and colleagues would mention them in meetings, then pass the digital buck on to the firm's new media division, keeping things church and state.
Today, during client meetings, Quermann, an SVP in Fleishman-Hillard's consumer marketing group, talks podcasts, blog outreach, and ...