NEW YORK: DiGennaro Communications and London-based Eulogy have formed a partnership that will include employee-exchange programs and shared pitches for new business.

The firms are launching the partnership with two clients: media agency MEC and The Brand Union, a brand strategy shop. Lara Leventhal, MD of Eulogy, and Samantha DiGennaro, founder and CEO of the New York-based eponymous agency, will manage the partnership.

The agencies will collaborate to offer PR strategy, development, and best practices in both ...