TORRANCE, CA: Toyota Motor Corp., whose US sales dropped more than a third in December, said it has made PR budget reductions and will seek to “do more with less,” according to Joe Tetherow, national manager of Toyota Division Communications.
Tetherow declined to give dollar amounts of the cuts, but said it would have an affect on both internal and agency PR support.
Toyota's AOR GolinHarris voluntarily reduced its rates for the automaker in August, while maintaining ...