Client: Clayton Homes (Maryville, TN)
PR agency: Ackermann PR (Knoxville, TN)
Campaign: National launch of the Clayton i-house
Duration: April-June 2009
Budget: $40,000
As Clayton Homes, a Berkshire Hathaway company, prepared to publicly unveil its i-house, which features numerous green technologies, it tapped into blogger interest in innovation and environmental issues. And because the house is also built to reduce utility bills, the company, aided by AOR Ackermann PR, took advantage of interest in consumer money-saving techniques.
Strategy
Clayton utilized its ...