Agency: MSR Communication (San Francisco, CA)
Client: Dictionary.com (Oakland, CA)
Campaign: Dictionary.com Promotes Mobile Apps, Showcasing “In-the-Moment” Word Learning
Duration: May 2010 – March 2011
Budget: less than $75,000
Lisa Sullivan-Cross, Dictionary.com's VP of marketing and business development, says the company hired MSR Communication as AOR in March 2010 to help drive awareness of mobile offerings and position the brand as a content partner for device makers and app developers.
“We were known for our online dictionary,” ...