FORT WORTH, TX: Work apparel manufacturer Williamson-Dickie has selected Zeno Group as AOR for its Dickies brand after an RFP.
Zeno Group's sister agency Edelman was Dickies' AOR for the last seven years, said Matthew McCartin, VP of marketing at Williamson-Dickie. He added that eight agencies were involved in the review process, but declined to identify the participating firms.
The company chose Zeno because the agency's “insight into the retail space was very compelling,” said McCartin. He added that the ...