One would think that a world-renowned branding consultancy like
Landor Associates would understand how media relations can impact a
company’s brand.
One would think that a world-renowned branding consultancy like
Landor Associates would understand how media relations can impact a
company’s brand.
That said, we were rather shocked when we called Landor’s main line to
reach an executive last week. The automated receptionist told us to
press ’3’ for media relations, which we dutifully did. But we were then
told that ’3’ was ’not a valid option.’ We tried ...