A quick primer from Marketing 101: don’t associate your company
with totalitarian regimes. A simple lesson, but one that recently went
unheeded in considerable style by a Taiwanese company.
A quick primer from Marketing 101: don’t associate your company
with totalitarian regimes. A simple lesson, but one that recently went
unheeded in considerable style by a Taiwanese company.
The K.E. and Kingstone ad agency decided to pull advertisements for
German-made electric heaters one day after it came under fire from
Jewish and German diplomats in Taiwan.
The posters featured ...