SCOTTSDALE, AZ: Henkel's Dial brand unveiled its first promotional efforts for the national launch of its Dial for Men Magnetic Attraction Enhancing Body Wash product, which it says is "pheromone-infused." The PR initiative aims to reach an 18- to 29-year-old male audience that skews older than the brand's competitors, explained Ryan Gaspar, brand manager at Dial. The effort includes an experiential event and social media.
“The goal is to increase sales and awareness of the brand for an older demographic,” Gaspar said. ...