NEW YORK: Former Peppercom director Valerie Di Maria and Clare DeNicola, former CEO of technology provider Ivans, launched agency The 10 Company on Tuesday.
Aluminum company Alcoa and defense technology firm Raytheon have hired the firm for project work, said Di Maria, who will serve as principal of the Madison Avenue-based agency. DeNicola will also be an agency principal. The two partners worked together at GCI Group 15 years go.
The agency will specialize in brand and corporate positioning, executive ...