Medical devices are complex, but some brands are cutting out middlemen and talking straight to patients.
As inundated as Americans are with information about the next miracle drug hitting the market, it's rare for the average consumer to know anything about the medical device arena. For one thing, it's usually extremely complex, often offering benefits to patients that are difficult to explain, and typically left to doctors.
But St. Jude Medical aimed to turn that rule on its head after the Food ...