Client: Illinois Coalition to Abolish the Death Penalty (Chicago)
PR agency: Mac Strategies Group (Chicago)
Campaign: Abolishing the Death Penalty in Illinois (a statewide campaign)
Duration: June 17, 2010-March 31, 2011
Budget: $28,500
Repealing the death penalty in Illinois was deemed a long shot by most everyone, even though the state had a 10- year moratorium in place on state-sponsored executions.
That didn't stop the Illinois Coalition to Abolish the Death Penalty. Mac Strategies Group, a ...