Destination DC builds tourism campaign around 'Lost Symbol'
WASHINGTON: Destination DC, the city's official convention and tourism corporation, launched a tourism campaign, promoting locations featured in Dan Brown's new book, The Lost Symbol, which is set in Washington.
"The strategy is to capitalize on a major book release that is already gathering a lot of media attention, but also that fits really well with the product and brand that we promote on a day-to-day basis," said Rebecca Pawlowski, director of communications for Destination DC. "Knowing that ...