On June 4, Sysomos, a company that has been quietly operating in Toronto since 2005, launched Sysomos Media Analysis Platform (MAP) and Sysomos Heartbeat. Three and a half years in the making, these are social media monitoring and measurement tools that offer users access to a database of social media conversations going back to 2006, as well as real-time access; the ability to identify key influencers; analyze sentiment; and learn details about social media participants, such as gender, geographic location, ...