MONTREAL: Desjardins Group president and CEO Monique Leroux will participate in an online chat with people under 30 as part of the financial group's effort to attract younger customers.
Desjardins' “school caisse” program includes 100 primary schools in Quebec and 100 in Ontario with an active school trust where more than 120,000 students deposit their savings. But André Chapleau, director of information and media relations at Desjardins, said when these students become young adults, a good portion of them switch ...