PR executives say it is getting more difficult for companies to get coverage in fashion magazines' popular September issues because of their growing cachet and interest in a wide range of brands.
Fashion bibles like Elle and Vogue are no longer just for extremely high-end fashion apparel brands, says Nancy Lowman LaBadie, EVP at Marina Maher Communications. The “high to low” trend, in which a designer might pair a jacket worth thousands of dollars with a $25 skirt, has broadened ...