WASHINGTON: The EcoCAR, a US Department of Energy project sponsored by GM and others, hired Greenough Communications as its AOR for the latest competition.
The current three-year engineering competition, “EcoCAR: The Next Challenge,” tasks college students with revamping a Saturn to decrease inefficiencies in energy consumption and emissions, a topic du jour in the industry. Since 1987, the DOE has sponsored “advanced vehicle technology” competitions through its Argonne National Laboratory (ANL) in collaboration with college engineering departments and company ...