Organization: Kimberly-Clark and Zero, the Project to End Prostate Cancer
Campaign: The Depend Campaign to End Prostate Cancer
PR team: In-house and Taylor
Launch: June 15
Budget: Undisclosed
Objective:
Prostate cancer affects one in every six men, with 192,000 males expected to be diagnosed with the disease this year in the US alone. Kimberly-Clark, which makes Depend products that help cope with incontinence – a symptom often related to prostate cancer – is conducting an effort to reach middle-aged and older men ...