Name: Carrie Fox, president, C.Fox Communications (Silver Spring, MD)
Placement: USA Today, June 29, 2011
Timeline: Three months
Who is your client and what are its media goals?
The Department of Commerce's International Trade Administration's (ITA) primary media goal is to raise awareness for President Obama's National Export Initiative, which looks to double US exports within five years by targeting business and general-interest press.
What made USA Today a good target ...