SPARTANBURG, SC:
Restaurant chain Denny's named ICR its AOR for corporate, financial, and crisis communications and asked Erwin-Penland to handle consumer PR.
In July, the company replaced CEO Nelson Marchioli with Debra Smithart-Oglesby, interim CEO and board chairwoman, and ended its relationship with Hill & Knowlton, its consumer, corporate, and crisis AOR for the past two years.
“When the CEO left, we weren't interested in participating in a review,” said Lori Robinson, SVP and director of marketing and business development at ...