SPARTANBURG, SC: Known for its value breakfasts, Denny's has introduced a new “signature” burger to anchor its other meal times. The company has heavily branded the new signature burger, by calling it the “Better Burger” and giving it its own logo.
“One of the challenging parts of our brand is we have four different day parts—breakfast, lunch, dinner and late night. We want to talk about all four at once, but sometimes that is difficult to do,” said John Dillon, Denny's ...