WASHINGTON: Burson-Marsteller has promoted Patrick Ford to global vice chairman for client service and Dave DenHerder to CEO for the US, effective January 1, 2012.
Ford has served as Burson's US CEO since 2006, while DenHerder has worked as CEO of Direct Impact, the agency's grassroots public affairs and corporate reputation subsidiary, since 2007. DenHerder was also holding company WPP Group's global client lead for Ford Motor Company.
Both Ford and DenHerder will report to Mark Penn, worldwide CEO of ...