TALLAHASSEE, FL: Visit Florida will launch a PSA campaign next month featuring actor Patrick Dempsey as part of its in-state tourism advocacy program.
The PSA campaign, which will feature Dempsey's racecar driving, supports Florida's “Share a Little Sunshine” initiative. Its goal is to increase travel and tourism among Florida residents, said Will Seccombe, CMO of Visit Florida.
The state tourism organization first partnered with Dempsey two years ago when the actor became the driver for the No. 40 VisitFlorida.com/Share a Little ...