ROI
How can we effectively show clients and/or company management the ROI of PR tactics? Inserting anchor text links in traditional press releases and tagging them throughout the copy can be a good way to measure customer activity generated by a specific press release, says Patrick Ward, chief strategic officer at 104 West Partners.
"Anchor text links not only increase a release's ranking in organic search results," he adds, "but [they] also allow clients to measure the online activity the release ...