SANTA MONICA, CA: Demand Media, an online publisher that owns websites including LiveStrong.com, eHow.com, and Cracked.com, has selected Horn Group as AOR for corporate PR.
Four agencies competed in the three-round review. The final round consisted of Horn Group and another firm that Demand declined to identify.
The firm will handle corporate PR, trade communications, messaging, crisis communications as needed, and provide internal comms support. Account directors Anthony Loredo and Erica McDonald will lead the account, with counsel and management ...