Delta needs no introduction to frequent air travelers, but the Atlanta-based airline wanted to increase its visibility and gain new customers in New York, aiming to make the Big Apple a hub on the level of its Georgia base.
"Sky360 [Lounge] was about engaging New York City, raising Delta's profile [there], and giving people the opportunity to feel, touch, smell... giving the [whole] experience as opposed to just reading about it," says Jaime Jewell, GM of sponsorships and promotional marketing at ...