Dell to form agency with WPP to handle all marketing; will invest $4.5 billion over three years

ROUND ROCK, TX: Dell has selected WPP Group to co-create a stand-alone agency that will provide all marketing communications solutions for the computer hardware and systems manufacturer. Dell will invest $4.5 billion in billings in the agency over the next three years.

The controversial move, which is unprecedented in scope, will bring Dell's entire external  marketing communications function under one profit and loss statement. WPP and Dell will create one agency, comprising all marketing disciplines and staffed with professionals, ...