ROUND ROCK, TX: Dell is becoming the largest company ever to formally adopt the Word of Mouth Marketing Association's (WOMMA's) code of ethics for online and blog communications.
The company announced Thursday that it will be incorporating WOMMA's guidelines, which were just released last week, into its own code of conduct. The standards will apply to Dell's agencies as well.
Among the guidelines for online communications are standards for transparency of origin, accuracy, ethical conduct, and protection of confidential information. In ...