ROUND ROCK, TX: Dell has released an assessment tool that will help companies compare how well they use digital media to listen to and engage consumers.

Dell's “Corporate Social Media Interactive Assessment,” which debuted this week, is an extension of its "Power to do more" initiative.

Dell AOR AxiCom is handling the strategy, design, and development of the campaign. The agency, Cohn & Wolfe's tech network, has worked with Dell for the past three years.

In mid-July, Dell and Forrester ...