ROUND ROCK, TX: Dell has built on its social media outreach by launching a collaborative brainstorming site and a portal for uploading videos.

CEO Michael Dell unveiled the new online initiatives February 16 at the Statewide Education Summit in Austin, TX, according to Caroline Dietz, Dell's corporate communications spokeswoman.

Ideastorm, at dellideastorm.com, is a place where users create an account and share ideas about improving Dell's offerings, then vote for the best ideas and discuss them with other users.

Dell enthusiasts have already ...