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Dell opens its doors to underscore support of small, medium business

Michelle Lodge

July 01, 2011

Client: Dell (Round Rock, TX)
PR agency: AxiCom (Austin, TX)
Campaign: Dell Global Take Your Own Path Media Summit
Duration: December 2010
Budget: $90,000

For the first time in Dell's history, the company invited media and analysts to its headquarters to meet with executives, customers, and partners for an immersion in Dell's often overlooked small and medium business (SMB) strategies, products, and solutions.

Strategy ...

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Dell opens its doors to underscore support of small, medium business

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