SAN FRANCISCO: Dell is using events, media outreach, and viral marketing to promote itself as an end-to-end technology provider to business decision-makers.
The company unveiled a new generation of servers and new storage and networking services this week. However, rather than focusing on product details, the company began its messaging strategy with customer-led success stories from companies such as Florida-based Grow Financial Credit Union and the Texas Advanced Computing Center.
“Customers used to buy just PCs from Dell,” said Jane ...