As a global company, Dell's communications team deals with releasing technology information to consumers on a daily basis. That know-how turned internal last year, when Dell began looking at how it could better distribute corporate strategy to staff, deciding on mobile messaging to convey information through short, 90-second video spots.
"We have employees around the world, and a lot of them are working on the road," says Jane Thompson, director of communications at Dell. "We were looking to engage with ...