Jetting to Cannes now.
The judges will have 819 entries in 25 categories to sift through. We're bound to see some amazing work.
Setting our definition of "excellence" will be one of the first things we do together. In preparation, I shared these views, based on a preliminary review of about one-quarter of the entries:
At the most basic level, I think we will encounter lots of publicity results, and often some kind of advertising equivalent for that ...