Still digesting a mega-merger, Time Warner's comms team was further tested by Carl Icahn's attack.
It was last June when Ed Adler, EVP of corporate communications for Time Warner (TW), started hearing the rumors: Carl Icahn, they said, was coming.
"When you hear rumors, you do not believe them," he muses. "But sure enough, they were right."
A couple of months after the rumors began, billionaire financier Icahn formally launched his assault on TW, seeking to break the company into four parts, ...