Interview requests
When should I decline a media interview request?
If you get an unexpected call or visit from a reporter and you're unprepared, it's best to decline, unless you can buy yourself some time - 15 to 20 minutes - to come up with key points, says Ken Hasely, senior counselor at The Ammerman Experience.
"If you don't have the subject matter expertise, redirect the reporter," he advises.
If you haven't yet developed your media interview skills, either through training or experience, ...