Megan Pollock, comms director for the Consumer Electronics Association, talks about hot-button issues in public policy for 2012.
Regulation is a key issue in the consumer electronics sector. What are the best ways to reach out to policymakers?
Our team consists of folks from the government affairs, marketing, and PR departments. There is no silver-bullet solution to targeting policymakers, so we work together to craft multiple strategies, which include in-person outreach, paid media placements in very targeted publications, ...