CHARLOTTE, NC: Last weekend's Daytona 500 followed a year-long push aimed at tuning up racing's reputation and painting some new stripes on the event's image.
The International Speedway Corporation (ISC) – owner of the Daytona 500 – decided to use Daytona's milestone 50th anniversary to place it among the elite car races of the world. For the effort, it worked with Taylor, which embarked upon a series of high-profile events, timed from the season kickoff down to the last milestone ...