Although the golden anniversary of NASCAR's Daytona 500 is more than half a year away, a special 50th race logo will appear on branded products exclusively on Kroger supermarket shelves beginning in July.
The race will take place February 17, 2008.
International Speedway Corp., which owns race venue Daytona International Speedway, is heading up the effort. "They're doing a great job of creating a program way out in advance," says Andrew Giangola, director of business communications at NASCAR, adding that ...