The Spirit of Women Day of Dance brings dance troupes to malls and hospitals across America to promote heart-health awareness. Begun in 2005, the annual event combines an interactive program of dancing and informational instruction to provide education to women, along with health screenings.
For its second year, the Spirit of Women hospital network wanted to raise the event's profile to reach a wider range of women.
Strategy
"Day of Dance was created for hospitals looking to hold one large, communitywide event as ...