PARSIPPANY, NJ: Ogilvy CommonHealth Worldwide has promoted Brad Davidson to GM of the firm's insights and analytics consultancy unit.
In his new role, Davidson will oversee the unit's physician-patient communications research projects for clients, and develop and implement new research methodologies that focus on the approaches to the doctor-patient story and messaging.
In addition, he will be involved in the launch and execution of two research products. Further details could not be disclosed on the upcoming products due to client contract ...