Client: David's Bridal (Conshohocken, PA)
PR team: Lippe Taylor (New York)
Campaign: One Love
Duration: September 7-October 20, 2008
Budget: $65,000-$85,000
National retailer David's Bridal's (DB) was concerned about online criticism of customer service, and it wanted to create positive online interaction. Longtime agency Lippe Taylor (LT) designed a contest-based campaign to engage and attract consumers, create positive buzz, and promote products.
“Social media shows the best way to reach a consumer is through other consumers,” says Karen Robinovitz, ...