PHILADELPHIA: David's Bridal, a North American retailer specializing in wedding apparel and formal wear, has selected Coyne PR as its AOR after a competitive pitch process.
The company chose Coyne after a multi-round review, said Charly Rok, VP of PR at David's Bridal. She declined to name the other agencies in the review or disclose the budget.
“[Coyne] had energy and ideas, and we noticed the company had retention,” she said. “We could tell that the people who were at the ...