Data breaches have become common in the retail, healthcare, financial, and e-commerce sectors, with large cases like T.J. Maxx and Pfizer gaining worldwide media attention. According to the Identity Theft Resource Center, there were 656 reported data breaches to date in 2008, a 47% increase over 2007. These breaches can have massive reputational consequences for the companies involved.
As PR pros, data breaches are one of the most difficult types of crises to manage. Companies must balance the needs of many ...