MIAMI: In an effort to become the Grammy Awards of dance music and the club scene, DanceStar USA 2003, The American Dance Music Awards, is kicking off a worldwide PR and marketing campaign this week to increase awareness and public participation in its second annual American awards show.
The self-titled "X Games of Modern Music" has hired PR agency Global Talent Group, and plans to spend more than $500,000 on PR activities, including an extensive street-based guerrilla-marketing campaign in key clubs ...