NEW YORK: Emergacare NY, a New York corporate paramedic service, has hired Dan Klores Communications to handle its PR, public affairs, and branding ahead of a major consumer publicity push.
Emergacare, which is affiliated with New York's Mount Sinai Medical Center, plans to follow a business-to-business campaign with efforts targeting consumers in the hope that office workers will hear about the service and encourage their companies to retain it.
In exchange for a retainer, the service, which launched earlier this year, offers ...