Client: Connecticut Farm Bureau Association (Windsor, CT)
PR agency: Precision Marketing (Windsor, CT)
Campaign: Save Dairy
Duration: February-July 2009
Budget: About $8,000
In 2008, the Connecticut Farm Bureau Association (CFBA) came just shy of its goal to pass legislation that would aid the state's ailing $1 billion dairy industry, which is facing rising production costs and the possible loss of farms. The CFBA realized that to set itself apart from other groups vying for scarce government money, a new approach to ...