Company: DailyCandy (New York)
Campaign: Start Small, Go Big
Duration: July 13-October 13
Budget: $15,000
To mark its 10th anniversary in 2010 and to support small business entrepreneurs, Meredith Howard, VP of communications at email newsletter and website DailyCandy, developed Start Small, Go Big.
Strategy
DailyCandy partnered with Ink from Chase for the second annual contest, in which the popular site picks its favorite up-and-coming businesses.
Tactics
DailyCandy announced the contest June 13. Apart ...